To develop, produce and bring to market baked goods, pastries, charcuteries, ready-to-eat offerings and gourmet specialties intended for consumers and recognized for quality, originality and authenticity. To strive for excellence in all circumstances, in in a spirit of love, sharing and respect for the wellbeing of people and place.
• To remain the leader in the artisan bakery and pastry sector, and a major player in the production and marketing of authentic, premium quality charcuteries and ready-to-eat offerings through reliance upon a combination of commitment, expertise and capacity to innovate across company ranks.
• To foster ongoing company growth by continuing to develop our integrated network and consistently adapting our business model to emerging trends, our goal being to remain a step ahead of ever evolving consumer tastes.
• To excel in managing our integrated network and distinguish ourselves by providing a customer purchasing experience nothing short of exemplary at the retail bakery level.
Our values reflect the authenticity of our managers, partners and organizational culture. They represent the common denominator for all collaborators.
Our values guide our every action and impact the manner in which our employees work and serve customers. They represent the very foundations of our organization.
Our values engage all women and men in our employ to act in accordance with the principles that they have voluntarily chosen to share.
Development, technology and innovation
• We support the sound development of agriculture in the home market, beginning with the growing of exclusive varieties of wheat.
• We invest in innovation with a view to optimizing efficiency and ensuring a high level of quality in all company development, production, management and marketing processes.
Ecology and ethics
• We champion, at all times and in all circumstances, healthy, natural, authentic ingredients grown in accordance with the principles of sustainable development.
• We are committed to the community and demonstrate our commitment through the manner in which we manage our business.
• We attach the highest importance to customer wellbeing and the provision of healthful food items.
• We select all of our ingredients with painstaking care based on exacting criteria for freshness, quality and respect for the environment.
• We are consistently on the lookout for exclusive ingredients developed especially for us.
Equity and integrity
• Towards our customers
We share with them, to their ultimate satisfaction, our passion for products of the finest quality.
• Towards our employees and affiliates
We value their wellbeing, development and excellence in the workplace.
• Towards our suppliers
We promote local purchasing and the development of lasting, mutually beneficial relationships.